Our approach

A collection of amateur and professional athlete's, coaches and sport industry experts who feel the world can be a better place through racing and training in sporting events.

We have a few simple principles to stick to:

"Athletes before profit" Ensuring every athlete gets value for money and profit can never be our main reason.


"Shake things up" Some things about the sports event industry we think should be changed, so we have a goal to make a difference.


"Listening for opportunities" Taking time to listen about what you love and hate (about sport!) allowing us to create new opportunities.


"Race nice", in competitions with your fellow athletes or with the community or businesses we engage with, we’re here to positively influence people.


”Everyone is an athlete", we believe anyone who sets themselves a physical goal can call themselves an athlete and we aim to make you feel like one.  


"Have fun", we're not here to take life too seriously!